Many advisors rely on active management, market timing, or simple S&P 500 indexing, which often underperform after fees and behavioral mistakes. Our evidence-based strategy tilts portfolios toward small-cap and value stocks using the Fama-French factors, combined with global diversification and rigorous rebalancing. This academically grounded method helps avoid emotional decisions that erode wealth.

Generally poor investor behavior drives clients to gamble and speculate with their money…without even knowing it. Chasing hot sectors (tech or health care), chasing the “hot hand” (SP500 only portfolios) and individual stock picking are all common things we see in new client’s portfolios. Sometimes it’s by design, but oftentimes the client isn’t even aware of the speculation and risk in their portfolio. We mitigate all of this by never predicting the future or gambling with our client’s money. Rather we use Nobel prize winning research from academics like Eugen Fama, Ken French and Harry Markowitz to build and maintain client portfolios.